Being very keen to attribute credit where it’s due, and provide additonal reading materials, I tend to use a lot of hyperlinks in my blog posts and wiki articles. Occasionally I even see the need to use the same URL multiple times in the same piece.

Rather than actually repeat the URL several times (leading to messy looking code) I tend to define it at the end of my markdown, and then reference the name I assigned to it wherever desired. In the markdown documentation, this is known as a reference-style link.

An example of this is shown in the below markdown snippet:

I really think that [That Scot Data Sci][url] is one of the best tech resources on the internet. It can be found [here][url], or you can chose to click on the same link [here][url] if you prefer.

[url]:https://thatscotdatasci.com/

Which produces the following:

I really think that That Scot Data Sci is one of the best tech resources on the internet. It can be found here, or you can chose to click on the same link here if you prefer.