Being very keen to attribute credit where it’s due, and provide additonal reading materials, I tend to use a lot of hyperlinks in my blog posts and wiki articles. Occasionally I even see the need to use the same URL multiple times in the same piece.
Rather than actually repeat the URL several times (leading to messy looking code) I tend to define it at the end of my markdown, and then reference the name I assigned to it wherever desired. In the markdown documentation, this is known as a reference-style link.
An example of this is shown in the below markdown snippet:
I really think that [That Scot Data Sci][url] is one of the best tech resources on the internet. It can be found [here][url], or you can chose to click on the same link [here][url] if you prefer. [url]:https://thatscotdatasci.com/
Which produces the following: